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Issue 13 - February, 2023 - TUTTOFOOD, Fiera Milano

TUTTOFOOD Will Be Back in May 2023 with an Edition Under the Banner of Sustainability

TUTTOFOOD 2023 will return - at fieramilano from May 8 to 11, 2023 – with a focus on sustainability. More than 1,000 brands present to date, representing at least 35 countries.

Hub for sharing, training and reflection

Of particular note among the events is the return of the Retail Plaza by TUTTOFOOD, a unique format in which major Italian and global retail brands interact with companies and other stakeholders in collaboration with the Retail Institute, which supported Fiera Milano in identifying the trendiest topics of the moment like innovation in supply chains, the opportunities of digital transformation - such as the metaverse - and the Green Retail approach.

Also returning will be the Better Future Award, the award sponsored by TUTTOFOOD in collaboration with Gdoweek and MarkUp that awards sustainable innovation in agribusiness, including ethical socio-environmental initiatives. In 2021 the Award went, among others, to a project for the sustainable cultivation of teff in Ethiopia, the local traditional cereal; an initiative to support cocoa farmers in Uganda; and an urban gardens project, which reduces waste by promoting proximity to the consumer.

Produced in collaboration with Associazione Italiana Ambasciatori del Gusto, the Taste Arena will be a place to meet the great protagonists of our cuisine, but also the beginning of an international journey that mixes the flavors of the world with Italian authenticity in search of a more conscious, responsible and sustainable food style.

In turn, Evolution Plaza will be the stage where the latest innovations in digital technologies regarding e-commerce, food delivery, apps, supporting technologies and blockchain will be shared. Experts on technology, new applications, and the latest solutions in agribusiness will discuss these topics. The Start Up Area, instead, will be a showcase where younger and more dynamic companies will present implementations of new, or significantly improved, products.

Finally, the Winery managed by Unione Italiana Vini will be an event area dedicated to good wine in which it will be possible to participate in tastings, conferences and seminars to learn about, recognize and appreciate vine and viticulture to the fullest, as part of the TUTTOWINE sector.

Also on the subject of exhibition layout, particularly large representations will come from, Spain, the Netherlands, Belgium, Germany, Greece, Ireland, Denmark, Turkey and the USA. Numerous countries will also bring their first-time exhibitors, such as Ecuador, Faroe Islands, New Zealand, Romania, Sri Lanka, Sweden, Switzerland, Taiwan, and Hungary.

Flanking the big names is also an important presence of Italian PDO and PGI consortiums and foreign collectives, which will enable an even more incisive collaborative supply chain approach. Italian consortia include, among others: Balsamic Vinegar of Modena, Finocchiona, Gorgonzola Cheese, Montasio Cheese, Mozzarella di Bufala Campana, Parmigiano Reggiano, Pecorino Romano, Pasta di Gragnano, Pecorino Toscano and Prosciutto Toscano.

Also in the exhibition layout, new this year will be the GreenTrail: a transversal pathway identified by a specific visual identity and dedicated signage, which will help people discover green, plant-based, km zero, as well as healthy, rich-in and free-from products through all areas of the event and at the stands of exhibitors, with a view to encouraging the fight against waste by facilitating healthier, sustainable and responsible food choices. The most active countries in the event in these segments include Estonia, France, Germany, Ireland and the Netherlands.