From Bean to Cup, Coffee is Back Starting from Host2021

Innovation, consumer trends and new formats. But also advanced training and the adrenaline rush of championships: the supply chain from 40 countries will meet at fieramilano Rho, from 22 to 26 October 2021.

The most popular, shared, ancient and energizing break in the world? It is undoubtedly the one that has coffee as its protagonist. The bean that makes the world go round can be found in the entire supply chain - from raw material to roasting, from grinders to espresso, cold brew and filter machines, vending machines and cup, as it takes place every two years at Sic, the International Coffee Exhibition, the beating and fragrant heart of HostMilano.

In full safety and in-person, the 42nd edition confirms the dates of the event at fieramilano Rho, from 22 to 26 October 2021.

More than 1,000 exhibitors have already confirmed attendance, hailing from 40 countries to give life to a unique exhibition that combines vertical specialisation in the three macro-areas - in addition to Bars, Coffee Machines and Coffee and Tea there will be Ice Cream and Confectionery, Professional Catering, Bread, Pizza, Pasta and Furniture and Tableware - all with interlinked supply chains. This year, the simultaneous holding of TUTTOFOOD, the trade fair of reference for the agri-food sector, makes the menu even richer.

Sustainability, innovation and hygiene, increasingly indispensable technologies such as Iot and touchless, new ways of extraction and presentation: a world of coffee in continuous evolution is looking, this year more than ever, for the right recipe to promote its relaunch and for companies that will be able to offer truly creative solutions in terms of value and quality. Once again, therefore, the SMART Label Host Innovation Award, the competition promoted by Host - Fiera Milano with POLI.design and sponsored by ADI, Associazione per il Disegno Industriale will be a key event.

Among the more than 800 events in all the macro-areas of the exhibition, coffee is a protagonist thanks to the VII Grand Prix of Italian coffee by Aicaf and ALTOGA and the World Championship of Latte Art Grading by the Latte art Grading System and ALTOGA, while trends and new recipes will be explored by the itinerant event Coffe Addition. 
After the long global pause, Host2021 is the perfect recipe for recovery.