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Message from Your CAMA President Jim Jackson

On behalf of the Board of Directors of the Canadian Automatic Merchandising Association (CAMA), I am pleased to announce an exciting new chapter in our association's journey.

CAMA has appointed Essentient Association Management as our new association management partner, bringing a wealth of experience, fresh perspectives and a shared commitment to advancing our industry.

The automatic merchandising industry continues to evolve, driven by innovation, emerging technologies, changing consumer expectations and new business opportunities. As the voice of our industry in Canada, CAMA must continue to evolve alongside it.

Our partnership with Essentient represents an important investment in CAMA's future, strengthening our capacity to support members, champion industry interests and create meaningful opportunities for connection, collaboration and growth.

About Essentient Association Management

Founded in 2005, Essentient is a Canadian association management company with more than 20 years of experience supporting professional and trade associations. The company provides comprehensive association management services, including strategic leadership, governance, membership development, events, communications and advocacy.

Essentient is known for its collaborative approach, dedicated association leadership and commitment to building strong, sustainable organizations. We believe their experience and expertise will be invaluable as CAMA looks to the future.

Introducing Our New Leadership Team

We are delighted to welcome two accomplished association professionals who will work closely with the CAMA Board, members and industry partners.

Heidi Loney – Executive Director
Constance Wrigley-Thomas, CAE – Director of Operations

Building on Our Strengths. Embracing New Opportunities.

CAMA has a proud history of bringing our industry together, fostering relationships and advocating for the interests of our members. That foundation remains as important as ever.

With Essentient as our management partner, we have an opportunity to build on those strengths while exploring new ways to deliver value, engage our members, strengthen our industry voice and position CAMA for long-term success.

The Board is enthusiastic about this partnership and confident that Heidi, Constance and the Essentient team will bring the leadership, knowledge and collaborative spirit needed to help us achieve our goals.

Please join me in warmly welcoming our new management team. We look forward to introducing Heidi and Constance to members in the weeks ahead.

Warm regards,

Jim Jackson
President
Canadian Automatic Merchandising Association